Under the new track, how should the domestic lubricant brand continue to develop?

January 10, 2024

Under the new track, how should the domestic lubricant brand continue to develop?

Main body
In recent years, the domestic lubricant industry has developed rapidly, the market size is huge, and the product quality and technical level have been significantly improved. In the face of changes in the market and demand, the lubricant industry is increasingly competitive. 2024 or will become the lubricant industry reshuffle intensified again a year.

The market with three pillars is highly competitive

Looking at the development status of the domestic lubricant industry, the enterprises competing for the lubricant market are roughly divided into three echelons. The first echelon of enterprises is represented by Shell, Mobil and other leading foreign lubricant enterprises; The second tier is the two largest companies in the Chinese oil industry, the central enterprises "two barrels of oil" - Sinopec and petrochina; The third echelon has Compton, Uni-president, Longpan, Gaoke and other listed enterprises. State-owned enterprises, private enterprises and foreign capital participate in the competition, forming a three-pillar situation. Over the years, the domestic lubricant market, especially the high-end market, has been occupied by well-known foreign lubricant brands for a long time. However, the dominant situation of well-known foreign lubricant brands is gradually being broken, more and more domestic lubricant brands with leading technology, excellent product quality, accurate and accurate service to obtain a good reputation, favored by the market.

Grab the new track and get the acceleration

In the context of "dual carbon", the rapid growth of new energy vehicles has brought new demand, new challenges and new markets to the lubricant industry. Keeping up with market changes, the domestic lubricant brand inheritance and carry forward the spirit of independent innovation, relying on strong research and development capabilities, forward-looking for new energy models to provide accurate and exclusive lubrication products and solutions, to create a "unique skill", to help the "double carbon" action.

Today, the wind power industry has entered a period of accelerated construction and has become an important part of China's energy structure. The stable and efficient operation of wind power is inseparable from the personal service of "fast response and high efficiency" of lubricant enterprises. From the current feedback, domestic lubricating oil products have the characteristics of small attenuation, small corrosion, long oil change maintenance cycle, strong environmental adaptability, etc., which greatly reduces the maintenance pressure and maintenance cost of wind power equipment. Take the "wind" dance, localization instead of re-acceleration.

Scientific and technological innovation is the future

With the increasing awareness of global environmental protection and the government's emphasis on environmental protection, the lubricant industry will pay more attention to environmental protection and sustainable development. In addition, the development of Industry 4.0 is likely to promote the lubricants market to intelligent and digital transformation. Predictive maintenance and intelligent lubrication systems will be more popular.

In the fierce market competition, domestic lubricant brands need to quickly adjust product strategies, focus on research and development and technological innovation, constantly iterate and upgrade products, improve core competitiveness, and lead the development of the industry.

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